Project II

Task

Snug Wear is a clothing company in need of a Web site. They have hired an e-commerce firm to design the commerce and database functions of the site. However, they have hired you to design the navigational scheme and look and feel of the site. They wish for you to create two different design schemes: 1) The home page or interface. 2) A global design scheme for all interior pages.

Snug Wear wishes for you to design the following sections:

You may come up with your own descriptive section titles. Don't use the word "section" in your titles.

Note: The T-Shirts section will be developed by the e-commerce company, using your basic design scheme as a model. You do not have to design this section, but you must provide a link to it within the navigational scheme!

Clothing artwork has been provided in the images folder, however you may create your own artwork or find artwork from off the Web. You may also recolor, rescale, or otherwise manipulate any of the artwork provided in the images folder.

Project Details

Company:
Snug Wear

Tagline:
A new style for an old fit

Target Audience:

Hip males and females in their 20s and 30s.

Site Objectives and Feelings:

Snug wants this to be an attractive, creative, fun site that shows off their t-shirts to be fun, cool, and stylish.

Most importantly: Snug wants to make their brand memorable and wants users to be able to easily access and understand all site information.

Snug Wear believes you can teach an old dog new tricks. They are trying to prove this by bringing the classic t-shirt style to market in new colors and futuristic materials. T-shirts are still available in cotton, but you can also get them in plastics and polyester. Your favorite style in great colors and now new materials too. The company wants its customer to be comfortable in the classic style and fit but Snug Wear really wants to be recognized and remembered for their use of futuristic materials. Creating a world where the wearer gets the best of old and new: Classic styles for a comfortable fit and New Materials for the new you. Would like to have the feeling of the classic cotton style but also a feeling of new materials.

Copy for About Section

Snug Wear opened its online doors with a mission to be the leading provider of Classic T-shirts in new materials to consumers. To accomplish this mission, we aim to be the most customer-focused T-shirt destination on the Web.

SnugWear.com is a leading provider of the most popular clothing items in the world: T-shirts! We market the largest selection of T-shirts in new materials. Snug Wear’s goal is to make the process of finding, creating and ordering T-shirts easy and enjoyable.

Through its state-of-the-art materials, customers can enjoy the fit and style of classics in real-time.

Snug Wear is located at 5555 Fashion Avenue New York, NY 10017

Customers can call toll-free: 1-800-555-1234

 

Copy for Materials Section

Cotton:

100% Cotton. Cotton… It's fashionable, natural and versatile. Cotton is soft as velvet yet durable as your favorite jeans. There is no sensation like the feel of pure natural cotton against the skin and there's no better start to the day than the comforting touch of a soft, absorbent cotton towel. Around the world, today's discerning consumers choose cotton and recognize US cotton as the world's leading fashion fiber.

Polyester:
Truly a miracle of science, polyethylene terephthalate (PET)—polyester—is the cornerstone of a complex, highly integrated network of businesses and alliances. Since 1949, when we spun the very first Dacron® polyester fiber at our Seaford, Delaware, plant, we have focused on sustained growth and opportunity for this remarkable material.

From sleeping bags and mattresses to pillows and cushions, from "smart cards" and printed circuits to high-tech sportswear and performance fabrics, from tamper-proof packaging and microwaveable food trays to bottles and blinds, from video and audiotapes to X-rays and holograms, from labels and safety films to electrical insulation and capacitors, polyester touches virtually every part of people’s lives—every day!

Breathable Plastic:

Recovering waste plastics and using the recovered material to manufacture new products has been a challenge for plastics industries. Plastics manufacturing processes rely on sophisticated chemical engineering and are highly subject to disruption by contamination. However, Breathable Plastic is a unique recycling solution that is not only fit for humans to wear… but is also very stylish!

Pictures

Cotton

Polyester

Plastic