The purpose of this course is to identify practices of information design and delivery for creating effective programs for the World Wide Web and multimedia. The design process will be explored, including trends in visual communication and design. The course will provide "hands on" experience with the tools and techniques used by designers to create effective interfaces and sophisticated Web and multimedia products.

View/Download Printable Syllabus in Acrobat PDF


RTVC 151
Spring 2006
San Diego City College

Instructor: Karl Cleveland
Voicemail: (619) 388-4054
E-Mail:
sdcc@karlcleveland.com

 

Week I - 2/7/06

Topics:

  • Introduction to the Course
  • Web Basics
  • Intro to HTML and XHTML
  • Basic HTML Tags
  • Coding Color

Exercise #1: <I AM IN HTML>

Hard-code a web page using HTML that provides a brief introduction to who you are, including a biographical description of yourself, your careers goals/major, your interest in the course, and/or any other information that you'd like to provide. At minimum, your HTML page should include:

  • A page title
  • A header with your name
  • Some form of narrative biographical information about yourself
  • An ordered or unordered list of your favorite websites with links to the sites
  • A hot link with your e-mail address

Remember to play around with the formatting and select a background color, font face, and font and link colors for your page.

Save the file using the the first 6 characters of your first name plus "e1", and then use the extension ".htm" (i.e. karle1.htm). Put your file in the Exercise 1 folder on the shared drive.

     

Resources

HTML
Hypertext Markup Language

Introduction to HTML Tags

Color on the Web
Web Safe Colors, Color Tools, Hexadecimal Values

Web Safe Colors and Tools

Software and Resources
Macromedia

http://www.macromedia.com

Adobe
http://www.adobe.com/

Publishing
Peach Pit Press

http://www.peachpit.com

Friends of Ed
http://www.friendsofed.com

New Riders
http://www.newriders.com

 
 

Week II - 2/14/06

Topics:

  • Introduction to Dreamweaver for creating and editing web pages
  • The windows, inspectors, and palettes
  • Page properties
  • Working with text
  • Line breaks and paragraphs
  • Absolute and relative links

Exercise #2: Hyper Poem

Use Dreamweaver to creatively format your poem and add hyper-links.

Try to make the formatting of the web page thematically consistent with the poem. You may wish to manipulate the background properties (such as background color and margins); use line breaks and/or paragraph breaks; play with the font face, color, size, and formatting; use special characters when appropriate; and explore differing alignment options.

Explore creating a "hyper" poem using absolute (to external sources) or relative links (to other pages you create or with named anchors for within-the-page links). You must have at least one link on the page.

Save your file with your first name, plus "e2" and the extension ".htm" (i.e. karle2.htm). Put your file in the Exercise 2 folder on the shared drive.

     

Homework

Bring to class a poem or quote of between 5 and 25 lines.

Read MTIV: Introduction, Type

Resources

Internet History
http://www.pbs.org/opb/
nerds2.0.1/index.html

Web Design Tips, Inspiration
http://www.lynda.com

 
 

Week III - 2/21/06

Topics:

  • Introduction to Photoshop
  • Overview of the Menus, Tools, and Palettes
  • Selection Basics
  • Working with Color
  • Drawing and Painting (Fills, Strokes, Brushes, etc.)
  • Using Layers
  • Working with Text

Exercise #3: Digital Painting

Exploring the topics listed above and demonstrated in class, use Photoshop to create a digital painting. Your painting can be abstract or representational. Use the type tool to add your name to the bottom right corner of the painting. The dimensions of your digital creation should be set to 775 x 425 at 72 ppi.

Save the project as a JPEG (.jpg) file and name it with your first name + e3 + .jpg (ie "karle3.jpg"). Put your file in the Exercise 3 folder on the shared drive.

1) Sample of a digital painting

2) Sample of a digital painting

 

     

Homework

Read MTIV: Web Layout, Web Languages

Web Critique #1 (Due 2/28)
Web Critique Requirements

Resources

Communication Arts Network
http://www.commarts.com

Digital Thread
http://www.digitalthread.com

Creative Pro
http://www.creativepro.com

Publish Magazine
http://www.publish.com

Alt Pick Creative Sourcebook
http://www.altpick.com

 
 

Week IV - 2/28/06

Topics:

  • Scanning/Importing Images
  • Adjusting and manipulating images
  • Cropping and adjusting image size
  • Correcting tonal range and color
  • Cloning and healing images
  • Image adjustments and effects

Exercise #4: Image Collage

Create a collage containing six versions of one image.

Scan/import a photograph into Photoshop. Touch up, crop, and correct the tonal range of the photo as necessary. Copy the photo into (at least) six different layers. Adjust and manipulate the photo to create six different versions of the same image (the original image plus five alternative versions).

You may wish to "adjust" the levels, curves, color balance, brightness/contrast, and/or hue/saturation of the image. You may apply filter or layer blending effects as well. Finally, resize or "transform the scale" of each image so that all six will fit onto a canvas no larger than 780 x 440 at 72 ppi. Finally, save the file for the Web ("Save for Web") as a JPEG (.jpg) file, name it with your first name + e4 + .jpg (ie "karle4.jpg"), and put it in the Exercise 4 folder on the shared drive. Note: Making it into a JPEG will compress the file and flatten the layers. You may wish to save your original "source" file as a Photoshop (.psd) document as well if you ever plan to return to and edit the project.

     

Homework

Bring a Photograph to Scan
(8 x 10 or less)

Web Critique #1 (Due 2/28)
Web Critique Requirements

Resources

National Association of Photoshop Professionals
http://www.photoshopuser.com

Adobe Photoshop Experts Center
http://studio.adobe.com/expertcenter
/photoshop/main.html

Kodak: Taking Great Pictures
http://kodak.com/US/en/nav/
takingPics.shtml

Digital Photography Review
http://www.dpreview.com/

 
 

Week V - 3/07/06

Topics:

  • Optimizing Images for the Web
  • Formats for Optimizing Web Graphics
  • Working with Images in Dreamweaver
  • Integrating images and text
  • Image maps
  • Images as buttons
  • Images as backgrounds
  • Rollover buttons

Project #1: iPoint Advisors

Create a website for the fictional company, iPoint Advisors, using the content supplied in class (or download the content here). The website should have the following sections/pages: profile, services, staff bios, client list, and contact (you are free to change the names/labels for these pages if you wish).

You will have the opportunity to ask the "client" (me) questions about the project to guide your creative development and understand the communication goals and objectives for the site. This client survey may be useful to that end.

You are required to create the following imagery in Photoshop: a simple text-based logo for the company that will serve as the site identifier and image-based rollover buttons for the navigational menu linking to each page. You may also wish to create imagery for page/section titles (page identifiers). It is recommended that you use the lab time today to create your imagery, so that all of your "assets" will be assembled by next week and you can use next week to design and layout your pages using HTML tables.

Create a folder with the following naming convention: your first name + "p1". My folder would be called "karlp1" for example. Save all of your work (including your imagery) in this folder. Post your work folder to the "Project 1" folder on the shared drive.

 

     

Homework

Read MTIV: Color, Process, Listen

Resources

View Resource List

Digital Web Magazine (digital-web.com)
Designing for the Web

Web Monkey
http://www.webmonkey.com

Web Page Design for Designers
http://www.wpdfd.com

Web Developers Reference
http://www.webreference.com/

Web Usability (Jakob Nielsen)
http://www.useit.com

 
 

Week VI - 3/14/06

Topics:

  • Rollover Button Review
  • Working with Tables
  • Table Properties
  • Percentage-Based vs. Pixel-Based Tables
  • Working with Frames and Framesets
  • Targeting Frames

Project #1: iPoint Advisors (due 4/4)

See above for project description.

 

     

Homework

Read MTIV: Grids, Unite, Theme

Resources

View Resource List

Kaliber 10000
http://www.k10k.net

Surfstation
http://www.surfstation.lu

Some Cutting-Edge Design Firms:

Second Story Studios
http://www.secondstory.com

The Chopping Block, Inc.
http://www.choppingblock.com

Fullerene Productions
http://www.fullerene.com

Juxt Interactive
http://www.juxtinteractive.com

 
 

CLASS CANCELED - 3/21/06

Unfortunately, I'm sick. Class is canceled for tonight. The iPoint Advisors project will be due on 4/4.

Project #1: iPoint Advisors (due 4/4)

See above for project description.

 

     

Homework

Read MTIV: Concept, Eat the Audience, Filter, Justify

Resources

View Resource List

 

 
 

Week VIII - 3/28/06

Topics:

  • Introduction to Cascading Style Sheets
  • Formatting Text with CSS
  • Complex Selections in Photoshop
  • Layer Masks/Quick Mask
  • Compositing
  • Layer and Filter Effects

Project #1: iPoint Advisors (due 4/4)

See above for project description.

Exercise #5: Advertising Banner (Due 4/4)

Create an advertising banner.

Create an ad banner for a fictional movie, company, or product of your choice. Your ad banner should be 728 x 90 pixels in dimension, one of the standard sizes of current "banner" ads. Starting with pictures that you collect off of the Web (or eslewhere), open Photoshop and use a "mask" to isolate your image element(s), and remove it from its background. Put this image on a new/custom background color or image inside your banner, and add any appropriate text. Use the techniques/explore the topics above and demonstrated in class to develop the imagery for your banner and lay them out in Photoshop. Finally, save your banner as an optimized GIF or JPEG (ie "karle5.jpg").

Open Dreamweaver, and insert your banner image into a Web page. Center the image. Put your name on the page, underneath the banner ad. Save the document according to the number your were assigned in class. For example, if you were assigned number "7", save the document as "banner7.htm" (keep the name all lowercase without any spaces). Create a link so that your banner image links to the next student in class. Student "7" should have their banner ad link to "banner8.htm" for example. Ultimately, each student's banner ad should link to the next student's banner, so that we can click through the ads in an unbroken sequence.

Put both your HTML (.htm) and image (.gif or .jpg) files into the Exercise 5 folder on the shared drive.

     

Homework

Read MTIV: Concept, Eat the Audience, Filter, Justify

Final Project Preproposal (due on 4/4)

Web Critique #2 (due on 4/18)
Web Critique #2 Requirements

Tips for Improved Web Critiques

Resources

View Resource List

Some Cutting-Edge Design Firms:

Hi-Res!
http://www.hi-res.net/

Hillman Curtis, Inc.
http://www.hillmancurtis.com

Firstborn
http://www.firstbornmultimedia.com

World Domination Design Group
http://www.wddg.com

One9nine
http://www.one9ine.com

The Speared Peanut
http://www.spearedpeanut.com

Method
http://www.method.com

 

 

 
 

Week IX - 4/4/06

Topics:

  • Multimedia Design Principles -- Lecture Outline
  • Review/Critique of Project 1
  • Review of Exercise 5
  • Compositing and Designing Web pages with Photoshop/Imageready
  • Introduction to ImageReady
  • Optimizing and Slicing Images using ImageReady
  • Creating Rollover Effects with ImageReady

Project #2: Snug Wear Website (due 5/2)

In groups of 2 or 3, design a Web site using Dreamweaver, Photoshop, and/or ImageReady for the fictional clothing company Snug Wear.

Click here for specific Project #2 requirements.

     

Homework

Read MTIV: Usability

Final Project Preproposal
(due on 4/4)

Web Critique #2 (due on 4/18)
Web Critique #2 Requirements

Tips for Improved Web Critiques

Final Project Proposal (due 5/2)

Resources

View Resource List

Some Cutting-Edge Design Firms:

Future Farmers
http://www.futurefarmers.com

247 Media
http://www.24-7media.de

Digitaria
http://www.digitaria.com

The La Jolla Group
http://www.ljg.com

 
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Week X - 4/18/06

Topics:

  • Compositing using Photoshop and Imageready (contintued)
  • Creating Rollover Effects and Animation with ImageReady

Project #2: Snug Wear Website (due 5/2)

In groups of 2 or 3, design a Web site using Dreamweaver, Photoshop, and/or ImageReady for the fictional clothing company Snug Wear.

Click here for specific Project #2 requirements.

     

Homework

Web Critique #2 (due on 4/18)
Web Critique #2 Requirements

Tips for Improved Web Critiques

Final Project Proposal (due 5/2)

Resources

View Resource List

Some Creative Sites:

Born Magazine
http://www.bornmag.com

The Remedi Project
http://www.theremediproject.com

RHIZOME
http://www.rhizome.org

 
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Week XI - 4/25/06

Topics:

  • Layers in Dreamweaver
  • Timelines in Dreamweaver
  • Step v. Tweened Animation in Dreamweaver
  • Introduction to Web Animation with Flash
  • Drawing or Importing Objects, Creating Symbols, and Using the Library
  • Frames, Keyframes, Instances, etc.
  • Step v. Tweened Animation in Flash

Project #2: Snug Wear Website (due 5/2)

In groups of 2 or 3, design a Web site using Dreamweaver, Photoshop, and/or ImageReady for the fictional clothing company Snug Wear.

Click here for specific Project #2 requirements.

Project #3: Flash Splash (due 5/16)

Create a splash page using Flash.

Using Flash, create an animated splash page. Your animation must include at least one motion tween that effects one or more of the following properties: position, scale, rotation, alpha (transparency), tint (color), and brightness. You may also use step animation, if appropriate. The content of the splash page is up to you and may include any text and/or imagery you feel is appropriate. If you wish, you can try to create a splash page for use in your Final Project. Save your work (i.e. "karlp3.fla") to the Project 3 folder on the shared drive.

     

Homework

Final Project Proposal (due 5/2)

Resources

View Resource List

Flash Kit
http://www.flashkit.com

Macromedia Flash Support Center
www.macromedia.com/support/flash

Flash Foward Conferences
http://www.flashforwardconference.com

 

 

 
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Week XII - 5/2/06

Topics:

  • Review of Project 2
  • Flash Animation Continued
  • Transforming and Tweening Instance Properties
  • Buttons in Flash
  • Movieclips in Flash
  • Adding Interactivity with Actionscript
  • Saving/Exporting Your Work
  • Using Flash With Dreamweaver

Project #3: Flash Splash (due 5/16)

Create a splash page using Flash.

Using Flash, create an animated splash page. Your animation must include at least one motion tween that effects one or more of the following properties: position, scale, rotation, alpha (transparency), tint (color), and brightness. You may also use step animation, if appropriate. The content of the splash page is up to you and may include any text and/or imagery you feel is appropriate. If you wish, you can try to create a splash page for use in your Final Project. Save your work (i.e. "karlp3.fla") to the Project 3 folder on the shared drive.

     

Homework

Final Project Proposal (due 5/2)

Resources

View Resource List

Kirupa
http://www.kirupa.com

Actionscript.org
http://www.actionscript.org

Basic Flash Tutorials at Valhalla

 
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Week XIII - 5/9/06

Topics:

  • Sound and Music in Flash
  • Background Sounds and Event Sounds
  • Controlling Sound
  • Introduction to Director
  • The Director Authoring Environment
  • Imporing Content into Director
  • Animation in Director

Project #3: Flash Splash (due 5/16)

Create a splash page using Flash.

Using Flash, create an animated splash page. Your animation must include at least one motion tween that effects one or more of the following properties: position, scale, rotation, alpha (transparency), tint (color), and brightness. You may also use step animation, if appropriate. The content of the splash page is up to you and may include any text and/or imagery you feel is appropriate. If you wish, you can try to create a splash page for use in your Final Project. Save your work (i.e. "karlp3.fla") to the Project 3 folder on the shared drive.

     

Homework

Read MTIV: Inspiration

Resources

View Resource List

Macromedia Director Support Center
www.macromedia.com/support/director

Director Developer
http://www.diretordev.com

 
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Week XIV - 5/16/06

Topics:

  • Getting Your Site on the Web: The basics of domain registration, Web hosts, file transfer protocol (FTP), meta tags and site marketing. Website Resources
  • Review of Projects
  • Open Lab for Final Project

 

     

Homework

Work on your final project

Resources

View Resource List

Update Stage
http://www.updatestage.com

Director Web
http://www.mcli.dist.maricopa.edu/director

Director Online User Group
http://www.director-online.com

 
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Week XV - 5/23/06

  • Open Lab for Final Project

 

     

Homework

Web Host for Final Project.
Secure a Web host/hosting space for your final project by 5/23 (or at least by 5/27). Ultimately, you cannot turn in your final project on a disk; it must be live on the Internet, with a URL that you will provide.

Work on Your Final Project
The final project is due on 5/30 and the final exam and final project presentations will begin promptly at 5:30!

Resources

View Resource List

Website Resources:
Domain Registration, Site Hosting, Marketing, etc.

 
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Extra Lab Time - Saturday, 5/27/06

I'll be in the lab to help students from at least 9:30 a.m. - 12:30 p.m. on Saturday, 5/27.

     

 

 
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Week XVI - 5/30/06

Topics:

  • The Final Exam will begin promptly at 5:30 p.m.
  • Final Project Presentations will begin at 6:00 p.m.

 

     

Your Final Project must be complete and you must have a URL available for me (and the class) by 5:30!

For the final exam, you may wish to review the following:

Final Exam Instructions

Multimedia Design Principles and Tips
Formats for Optimizing Web Graphics
Introduction to HTML Tags
Web Critique Requirements
Tips for Improved Web Critiques

The MTIV book; specifically the sections on Theme, Concept, Eat the Audience, Web Layout, Usability, and Type.